January 2005

THX Anniversary

At a ceremony held today at the Jamo stand during CES in Las Vegas, THX Ltd. presented an anniversary plaque to Jamo to celebrate 10 years of a long and fruitful cooperation between the two companies.

"Jamo was the first speaker company outside the US to join the THX programme and was among the pioneers in transferring the cinema experience to the home environment,” said Michael Franzi, Vice President, Global Marketing & Sales, THX. “Developing new speaker designs and adopting THX standards has made Jamo a leader in the industry."

Jamo’s attitude towards THX is unique in that we have always emphasized the importance of high fidelity music reproduction, as well as that of movies. As an example, Jamo was the first to introduce a configuration that used a single tweeter and two midrange units. This configuration adds extra body and clarity to vocal reproduction while at the same time meeting the THX guidelines concerning directionality.

Working closely with THX, Jamo has created a robust line of dedicated THX certified home theater systems. These systems have allowed Jamo to offer a variety of speaker solutions to satisfy the growing needs for home theater loudspeaker systems. That’s why Jamo currently offers two THX certified options: the D 6 THX Ultra system and the D 7 THX Ultra2 system.

"We have just initiated a 10th Anniversary campaign where we are allowing our customers to purchase 7.1 / 7.2 systems at 5.1 system prices. It’s our feeling that consumers are investing in 7.1 receivers but aren't realizing their full potential as most are still being connected to 5.1 speaker systems. We are extremely happy to report that many of our partners have seen our logic and have now joined the campaign in selected countries" said Leif Schmücker, Director of Corporate PR & Marketing, Jamo.

THX Anniversary
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